Concept of SkiftX
2018 September
Design thinking/ Website design/ Visual Integration
The approach
  • Present the insightful strategy of success for SkiftX.
  • Logo identity system
  • Morden and simple design direction
  • Website showing what SkiftX services
What is SkiftX?

SkiftX creates branded content and experiences that shape the opinion of the smartest people in travel.

Mood board
Pros : Magic / Mystery
Cons: Inspired / Seeking / Intelligent
Pros : Warm / Playful
Cons: Morden / Ambitious / Minimal
Evolving the logo
Old version
Issue: The logo didn’t perform well when reduced to small size.
Logo is off balanced and with unnecessary design element.
New version
Visual Language: elevated / innovative / future forward / smart / intelligent
Visual color
Essential Mockup
Concept of evolving the website
Define the challenges
  • Who is the target audience
  • Clear category to present the clients collaboration
  • Eexplanation for collaboration
User Personas

Linda 28 years old, work in marketing travel industry said: “ For B2B collaboration, "Who they are" section will be the first thing to start, and move forward to "who were the collaborators".

Goal

Help new clients easily to understand what we do, what we have done and motivate to reach us.

Task

Increase the projects performance on website, and define the brand style.

Wireframe
Page breaking down
Case Study
Andrea Yang-Yanez
andrea.yang.yanez@gmail.com
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